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New Book Announcement:Routledge Handbook of Tea Tourism

Home > News & Events > New Book Announcement:Routledge Handbook of Tea Tourism

Associate Professor Dr. Amnaj Khaokhrueamuang, School of Management and Information, University of Shizuoka, releases book chapters on tea tourism in the Routledge Handbook of Tea Tourism, published by Routledge, an international academic publisher (ISBN: 9781032053233).

Edited by Lee Jolliffe (Ulster University, UK), M.S.M. Aslam (Sabaragamuwa University, Sri Lanka), Amnaj Khaokhrueamuang (University of Shizuoka, Japan), and Li-Hsin Chen (National Kaohsiung University of Hospitality and Tourism, Taiwan (R.O.C.)), this book focuses on contemporary perspectives on global tea tourism development. It is divided into five parts: 1) foundations of tea tourism, 2) sustainability in tea tourism, 3) the management and marketing of tea tourism, 4) innovation and practice in tea tourism, and 5) resilience of tea tourism. The book consists of 32 chapters by leading scholars from 19 countries. Assoc. Prof. Dr. Amnaj is a co-editor of the fourth part and co-author of five chapters in this book. The chapters he has co-written with researchers and his students are about tea tourism in the tea-producing areas of Shizuoka Prefecture, Japan.
Chapters contributed
1. The heritage railway and tea tourism: The case of Senzu, Japan
 Amnaj Khaokhrueamuang, Akari Takeguchi, Kohei Nagaoka, and Koichi Kimura
2. Marketing green tea tourism destinations
 Kunihiko Iwasaki and Amnaj Khaokhrueamuang
3. International exchanges and gastronomical tea tourism
 Amnaj Khaokhrueamuang, Piyaporn Chueamchaitrakun, and Kazuyoshi Nakakoji
4. Tea cafés and community diversification
 Amnaj Khaokhrueamuang, Haruna Yagi, Mutsumi Yokota, and Sousuke Goto
5. Tea tourism promotion in globally important agricultural heritage systems
 Kyoko Ishigami and Amnaj Khaokhrueamuang

For more information (Routledge website):